Power of 2: Christo and Jeanne-Claude
A wonderful interview in which the artists they describe their 40+ year partnership. They are known for their large-scale environmental art projects, including The Gates at Central Park, Wrapped Reichstag in Berlin and Surrounded Islands in Florida.
One of the reasons they initially only went by "Christo" was because they felt it would be easier to market one artist rather than two:
"The decision to use only the name “Christo” was made deliberately when we were young because it is difficult for one artist to get established and we wanted to put all the chances on our side. Therefore, we declared that Christo was the artist and Jeanne-Claude was the manager, the art dealer, the coordinator and the organizer. And, this served us very well for many years."
They now go by "Christo and Jeanne-Claude." Power of 2 keeps getting obfuscated for marketing purposes!
One of the reasons they initially only went by "Christo" was because they felt it would be easier to market one artist rather than two:
"The decision to use only the name “Christo” was made deliberately when we were young because it is difficult for one artist to get established and we wanted to put all the chances on our side. Therefore, we declared that Christo was the artist and Jeanne-Claude was the manager, the art dealer, the coordinator and the organizer. And, this served us very well for many years."
They now go by "Christo and Jeanne-Claude." Power of 2 keeps getting obfuscated for marketing purposes!
posted by Bijoy at 12:09 PM
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